Ag Tech News
Syngenta Acquires the Cropio Group, an Ag Tech Company
- Acquisition brings leading digital farm management position in top agricultural markets
- Cropio to remain a standalone company, owned by Syngenta
02.9.2019: Syngenta and The Cropio Group announced today that Syngenta has completed the acquisition of all relevant assets of The Cropio Group, an Ag Tech company with a presence in over 50 countries, but with a primary focus in Eastern Europe. The Cropio platform is an equipment-integrated, end-to-end software solution that provides imaging, recordkeeping, and equipment tracking. Approximately 10 million hectares of crops are currently managed using Cropio.
The Cropio Group sought a partner with strong agri-science expertise to complement and enhance their leading technology platform. With a proven track record of successful partnerships in the digital ag space, Syngenta was seen as an ideal partner to help deliver additional value to Cropio’s grower customers.
Greg Meyers, Chief Information and Digital Officer, Syngenta, said, “This acquisition marks a turning point in Syngenta’s digital strategy for agriculture. Cropio is a leading player in the Eastern European digital agriculture market, and Syngenta is gaining a hub for Ag Tech innovation in Europe that will help increase farmer sustainability, productivity, efficiency and profitability. We anticipate significant opportunities for collaboration across the other Syngenta digital assets.”
“Cropio has done a really impressive job of building a product portfolio which brings tremendous value to growers,” said Dan Burdett, Head, Global Digital Agriculture, Syngenta. “They have focused on the breadth of grower processes, while enabling data flow across field equipment and multiple digital tools. Cropio’s platform allows the farmer to monitor all their crops and field operations in order to maximise decision-making.”
With this acquisition, Syngenta will be the only agricultural company to have access to leading management platforms in the top four agriculture markets: in the United States with Land.db, Brazil with Strider, China with the Modern Agricultural Platform and now Eastern Europe with Cropio. Combined, more than 40 million hectares globally will be managed using a Syngenta digital tool, with a plan to double by the end of 2020.