Digital Platform 'MyAgriGuru' for Farmers
Mumbai: The launch of 'MyAgriGuru', an advisory platform for farmers that has been introduced as a mobile app announced by Mahindra Agri Solutions Ltd (MASL), a wholly-owned subsidiary of Mahindra & Mahindra.
Mahindra Agri Solutions MD & CEO Ashok Sharma said, "We have launched mobile app 'MyAgriGuru', a 24x7 advisory platform for farmers. Developed in English and Hindi currently, the app has been launched across India and is available on Andorid. Delivering Farm Tech Prosperity has always been a key business driver and a long-term vision for us at Mahindra. We aspire to positively impact the lives of 75 million farmers by 2025."
To source weather forecast for a five-day period, Mahindra is working with Indian Meteorological Department (IMD), in order to ensure that that crucial farming activities are aligned with the climatic conditions.
In order to share real-time prices of various mandis across the country, it has also associated with Commodity Exchange - NCDEX. To compare prices and seek the best across states, it will empower farmers.
"To digitise the agriculture sector as a part of Government's umbrella program of 'Digital India', 'MyAgriGuru' furthers the Government's vision. To double the farmer income by the year 2022, it will also play a significant part in achieving the Government's target. This app will boost both agricultural productivity and farm incomes substantially by enable our farmers to make informed decisions at every stage of the farming process," said Sharma.
Source : http://economictimes.indiatimes.com/