Irrigation Technology News

Guntur seed firm to launch unique irrigation technology

HYDERABAD: ASR Seeds, a Andhra Pradesh-based seeds company that began operations 10 years ago, will soon be getting into another critical area of agriculture using cutting-edge technology to increase farm yields.

The company will be launching an Internet of Things (IoT) irrigation system that will use minimal water in the agriculture fields— lesser than the drip irrigation system which has been used widely in Andhra Pradesh, ASR Seeds director Alla Raveendra Reddy said.

Reddy said that ASR Seeds would be launching the IoT irrigation system in the next few months, using the technology from a company in Israel. “The IoT technology is state-of-the-art and will help farmers improve the yields from their farms. This will be particularly helpful in farms that are drought-prone,” Reddy said.

Reddy said that ASR Seeds manufactured and marketed red chilli, pepper, pulses and cotton. The seeds were developed by ASR Seeds’ in-house research centre which is based in Guntur. The research, spread over 25 acres of land, has 20 researchers, including scientists with doctorates.

“Our research facility was recognized as a designated research facility by the central government two years ago. This means that the seeds designed and produced by our research scientists are recognized and can be sold across the country,” Reddy said.

He said that ASR Seeds had a tie-up with United Phosphorus Ltd (UPL) under which UPL will be launching a granule which can absorb a substantial amount of water.


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