AgTech Innovation News

Adelaide, South Australia – September 2024— In fresh produce - Freshness is the cornerstone of today's supermarket offerings. It is known that consumers select supermarkets based on the quality and freshness of the produce available. However, meeting this expectation poses significant challenges for the fresh produce industry, particularly due to the seasonal and perishable nature of salad leaves, which are among the most demanding products to maintain at peak freshness.

Green leaf growers invest considerable effort to meet supermarkets' stringent freshness standards through rigorous quality assessments. Yet, this process is often time- consuming, costly, and subject to variability, with quality standards differing between inspectors and across different points in the supply chain. GoMicro’s cutting-edge AI assessment technology addresses these challenges by standardizing and streamlining quality assessment, providing objective, verifiable results at every stage of the supply chain.

“The ability to be consistent and objective in our assessment of harvested raw material allows us to deliver fresh, high-quality produce to our customers. This objectivity is a significant step forward to raising fresh produce supply standards.” said Mike Fielden, CEO of Boratto Farms, an early adopter of GoMicro’s AI technology.

GoMicro’s innovative technology not only accurately detects defects but also evaluates the freshness of green leaves, ensuring that only the highest quality products reach supermarket shelves. With this tool, retailers can confidently offer fresh, top-tier produce that aligns with the expectations of today’s discerning shoppers.

Moreover, GoMicro’s AI technology extends beyond green leaves, offering the capability to assess the quality and freshness of a wide range of fruits and vegetables. Its portable, phone-based design employs patent-pending technology, delivering the precision required to identify even subtle defects in fresh produce.

"Human assessment has its limits," says Dr. Sivam Krish, the founder and CEO of GoMicro. "It’s based on subjective decisions that we strive to make objective. Our technology bridges this gap, providing consistent and reliable quality assessments."

About GoMicro: GoMicro is an AI technology company based in Adelaide, South Australia, dedicated to developing innovative assessment technologies for the agriculture industry. By leveraging advanced AI capabilities, GoMicro aims to digitize agricultural assets and make these technologies accessible to farmers worldwide.